About

Serge believes that brands need to be culturally relevant in order to survive and thrive.

Being the uncommon product of an advertising, social and PR background, Serge has developed a theory based on the notion of survival of the fittest. Simply, that only enlightened brands that evolve in-line with the rapidly changing consumer, media and cultural environment, will win. Serge helps enlighten clients to develop their own cultural narrative and become more relevant.

Notwithstanding, Serge has also innovated a hyper-collaborative model which sees client-facing strategists and creatives working as true partners. As a result, Ogilvy PR’s work is as insightful as it is creative and fast…because culture doesn’t wait.