Why creatives should never work for free
By Sarah Dear
Both creatives and clients must put proper value on creativity
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Sarah has over 30 years’ experience, woman and girl, creating positive change for businesses and brands both in the UK and internationally. You name it, she’s probably been involved in it – from developing retailer own brand strategies internationally, to breathing new life into long established brands, from creating disruptive challenger brands from scratch to helping scale ups achieve their next level of growth. Sarah is also a non-exec board director for the Leeds BID (business improvement district) and is on the council for Creative UK (an organisation of diverse and inclusive professionals who believe in the power of the creative industries to change lives).
By Sarah Dear
Both creatives and clients must put proper value on creativity
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