Purpose is pointless without an end goal
Six Reasons brands should have one purposeful brand ambition.
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Sara is a brand purpose and sustainability specialist. Sara-Jane is passionate about brands’ and businesses’ ability to drive positive change for society and the environment. Her work at Salt has involved working with multiple Unilever brands, including Knorr to influence tangible steps against its purpose to reinvent food for humanity, as well as work with the LEGO Foundation and the Real Play Coalition to develop a 3-5 year strategy and PepsiCo brands such as Lay’s to plan sustainability and people-led initiatives.
Six Reasons brands should have one purposeful brand ambition.
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