Football and fashion have never been so entwined - and brands want to be part of the action
By Ryan Deluchi
How the merging of the two industries is mutually beneficial
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Ryan is Global Partnerships Director at COPA90 – the fan-first football media company - helping brands engage meaningfully with football fans all over the world. After cutting his teeth in the advertising industry at the likes of TBWA and Grey, Ryan moved to You & Mr Jones’ global content network, Mofilm, heading up their UK office and overseeing their integration with in-housing expert, Oliver. Most recently he was MD of Gen Z research and insight platform SELFHOOD, building a community of young voices around the world to inform brand decision making. Ryan is a firm believer in the power of community-led models to help marketers avoid echo chambers and build better, more relevant brands as a result.
By Ryan Deluchi
How the merging of the two industries is mutually beneficial
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