Luxury brands and the pursuit of cultural capital
By Ryan Deluchi
Why Generation Z have the cultural capital to deliver a competitive advantage to luxury brands.
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Ryan is Managing Director at SELFHOOD – the Next Gen insight and co-creation platform helping brands better understand youth audiences. After cutting his teeth in the advertising industry at the likes of TBWA and Grey, Ryan moved to You & Mr Jones’ global content network, Mofilm, heading up their UK office and overseeing their integration with in-housing expert, Oliver. Ryan is a firm believer in the power of community-led models to help marketers avoid echo chambers and build better, more relevant brands as a result.
By Ryan Deluchi
Why Generation Z have the cultural capital to deliver a competitive advantage to luxury brands.
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