Russ Powell is a maverick marketer, creative crusader and kaiser of culture, who is currently kicking arse and taking names as Head of Marketing at Red Hot Penny. Passionate about pushing boundaries, experimenting with what’s new and finding original (and better) ways of doing things.
By Russ Powell
This think-piece discusses the five big challenges marketers are all facing right now: knowing your customer, using social properly, embracing mobile, ensuring your brand is loved, and proving returns.
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