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Laughs across borders: the art of using humour in international campaigns
Humour is back on the advertising agenda but landing humour across cultures can be a challenge
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Ruchika Kalra has a wealth of experience spanning blue-chip multinationals and dynamic scale-ups in the online travel, FMCG, and lifestyle sectors. She has worked on renowned brands such as Red Bull and Durex, enhancing brand equity through strategic frameworks and culturally relevant campaigns across Europe, the US, the Middle East, Asia, and Africa. Currently, as Brand Director at lastminute.com, she is leading efforts to reshape the brand's identity and market positioning.
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