2025. The great reset? Or more of a change of mindset?
By Robin Upshon
Robin Upshon urges the industry to evolve and embrace the opportunities created by AI.
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With over 20 years in the industry Robin Upshon has a wealth of experience, yet he remains very much ‘hands-on’ in his role as Creative Director at Walker. Always striving for ‘The Big Idea’ his work has won many awards, but more importantly has proven immensely effective for his clients, time after time after time. So much so in fact, that the average client relationship at Walker is 11 years (3X longer than the industry average).
Over his career he has worked through the line on a wide range of clients, including P&O Cruises, Pukka, Fruit-tella, Smint, Mentos, Chupa Chups, Monty Bojangles and Ordnance Survey.
When he isn’t working, you’ll find him spending time with his family at the beach, or running in the New Forest, thinking up the next idea.
By Robin Upshon
Robin Upshon urges the industry to evolve and embrace the opportunities created by AI.
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