Richard co-founded salt in 2000, after roles in-house at Burmah-Castrol and agency-side at Pettifor-Morrow and Burson-Marsteller. His passion is helping brands and businesses move from a TV-centric to an integrated communications approach, using the agency’s focus on purpose to bring new value in sales, marketing, employee engagement and regulatory challenges. Richard’s ideas have been recognised with the PRCA’s Outstanding Contribution Award for changing the way PR is viewed by multinational businesses. salt is now part of MullenLowe Group UK, adding purpose to the agency’s world-class mix of advertising, media, digital and shopper capabilities. MullenLowe salt’s work is recognised with awards, from content (the CFI Best Sustainability Strategy Advisor award in 2020) to culture (2019 PR Week awards for Best Culture and Best Mid-Size Agency). The agency was one of the first UK companies to be B-Corp accredited. Richard coaches leadership teams, is on the Board of Prior’s Field Foundation and works with the educational charity and social enterprise, SATRO (Science and Technology Regional Organisation).
By Richard Cox
Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.
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