Getting creative about creative thinking
Rebecca Holmes looks back on Cirkle’s 2023 achievements and considers how to be creative in 2024
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Rebecca is Cirkle’s Creative Strategy Director and has been with the agency since 2021. Since joining, she’s led on the creative strategy across a number of well-loved brands – from Dulux to Tango, Birds Eye to Maxfactor. Prior to Cirkle, Rebecca worked as Social Media Director across a number of UK agencies, leading on the social strategy and execution for brand such as Greggs, Rockstar, Pepsi, The AA and Warners Gin. She has championed the adoption of a ‘story first’ approach with clients – helping to ensure powerful narratives that travel to the right channels and the right audiences, leading to measurable and meaningful results. In addition, Rebecca has a passion for reactive storytelling, helping to land the client portfolio in unexpected, but unquestionably exciting, places.
Rebecca Holmes looks back on Cirkle’s 2023 achievements and considers how to be creative in 2024
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