From STD cakes to campaigning for ‘real’ beauty - why brand is key in destigmatising health-taboos
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
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Rachel is a multi-skilled executive with a track record of driving business growth, and for her energetic, empowering leadership style.
As a business leader she is unafraid of breaking from established business practices to ignite growth, and on balancing creativity with data-driven processes.
Rachel is also an expert speaker, sought-after thought-leader and regular commentator on cultural issues, especially women's rights and mental health.
She holds the role of Trustee for The Proud Trust and mentor for Kerning the Gap. Rachel was recently awarded the title of Role Model on the InsideOut Charter to recognise her bold work in helping change the face of mental health in the creative industries.
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
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