About

Peter co-founded MSQ in 2011 as he believed that brands required smarter and simpler agency relationships. Today he continues to make sure that clients across the group have access to the right resources to meet their needs. Previously, Peter was CEO of Media Square plc, the prior incarnation of MSQ. He has also spent four years as a member of McKinsey & Co’s media team. Peter sits on the Cabinet Office’s Strategy and Evaluation Council, holds an MBA from INSEAD and is unfortunately a Southampton fan.