Is your brand data driven?
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
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Peter is the SVP – international expansion & CMO of Solita, a next gen. digital development consultancy originating in Finland. He joined Solita in 2017 after selling the Service design agency PALMU Inc. co-founded by him in 2008.
Prior to Solita and Palmu Inc. Peter was Vice CEO of Taivas Innovations an Interpublic company, COO of TBWA-group Finland and VP – Online business division of Talentum, at the time Finland’s vanguard in internet-based media and largest business publisher. Originally starting his career at Arthur Andersen & Co. as an audit assistant and then moving over to management consulting Peter has had a 360° view of running and developing businesses over his 25-year career.
Peter has held several board seats and is currently chairman in 2 companies in which he is also an investor. Overall, Peter’s career can be characterized as being involved in starting and scaling up businesses.
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
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