It’s Coming Home
How Three Lions captured the hearts of the nation and what lessons brands can learn.
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Paul’s career in music started in the late 90s producing and DJing in the dance music scene. After a brief hiatus in the advertising photography world, Paul returned to music production where he managed major international productions for broadcast branding, promos and commercials. He quickly moved up to Head of Production & Business Development, managing a team of producers and composers. In 2011, Paul set up the London operation for international music agency MassiveMusic. He entered the company to the UK and Europe's sonic branding & strategy, music production, supervision, and talent management industries, quickly becoming one of London's leading music agencies. For lovers of 90s house and drum'n'bass, Paul can still sometimes be caught dusting off his decks for a nostalgic vinyl trip.
How Three Lions captured the hearts of the nation and what lessons brands can learn.
Read morePaul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.
Read morePaul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.
Read morePaul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
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