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The (chocolate-covered) hill we’re all prepared to die on
By Paul Jordan
TBWA’s Paul Jordan breaks down Britain's obsession with biscuits
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Paul is the ECD at TBWA\London, prior this he worked at BBC Creative, and was ECD at Engine, WCRS and McGarryBowen. He has worked with iconic brands such as Honda, Branston, Anchor, adidas and Nike. His creative work includes the world's first TV ad shot on a mobile, an hour-long TV programme for Nike and a string of famous campaigns for Honda.
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