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Why is selling the brand internally as important as the external world?
By Paul Domenet
A deep understanding of brand values creates a sense of culture within
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Paul has carved a distinctive career out of elevating brands with award-winning words, from manifestos and campaigns, to scripts, stories and strategies. His sought-after blend of expertise bridges the best of the advertising and brand design worlds, giving him an unparalleled perspective when it comes to articulating what makes his clients stand out. As Creative Director at Saatchi & Saatchi, and their first ever Head of Copy, Paul oversaw iconic work for Toyota, T-Mobile, NSPCC, Guinness and Carlsberg. Later, at his own agency Johnny Fearless, he worked with Davidoff, Diageo, Grafton GB and led the acclaimed relaunch of the Imperial War Museum. He joined DewGibbons+Partners in 2016, which he later relaunched as Free The Birds alongside the other current partners.
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Why ASDA's new design is a beacon of compassion
By Paul Domenet
How bold packaging design serves to help customers shop more efficiently not act as ‘poverty markers’
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Channeling the power of storytelling
By Paul Domenet
Paul Domenet, Communications Creative Director and Partner at Free The Birds explores the world of brand storytelling and why it’s vital that brands make the story count.
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