The power of gamification
Gamification can enhance experience and engage audiences if deployed correctly
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Creative Partner. Incessant doodler. Occasional runner. Sneaker hoarder. Excitable dad.
An experienced Creative Director who has worked with global brands including adidas, Dr. Martens, Timberland, The North Face, Under Armour, and Eastpak.
With a background in both above the line and through the line creative, Paul has an intrinsic knowledge and passion for creating powerful, compelling and hard working solutions for some of the worlds biggest brands.
Now, Creative Director and Co-Founder of syn, Paul has helped build an ideas first agency that has grown from 3 people sat around a borrowed table, to 36 people working in a beautiful old mill in Leeds. All in the space of just five years.
Syn partner with influential brands to create and deliver campaigns and experiences globally, focusing on brand and product narratives the agency has quickly grown a reputation for its impactful ideas and unwavering creative integrity.
Gamification can enhance experience and engage audiences if deployed correctly
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