Oya is the Director of Business Development and an Executive Board Member at Recipe, a top 10 UK independent creative agency. She has been instrumental in driving growth since joining in 2021 - securing high-profile clients such as Auto Trader, New York Bagel Co., Zurich, Whyte & Mackay, and RAMONA’s. In 2024, Recipe achieved a 43% increase in annual sales, tripled its £1m+ accounts, improving its pitch win rate to 50%.
Oya champions Recipe’s ethos, Good People, Great Work, by fostering enduring partnerships and amplifying impactful campaigns. As chair of the DE&I council, she is committed to cultivating an inclusive workplace that celebrates talent and culture , earning Recipe recognition in Campaign UK’s Best Places to Work, IPA’s People First Promise badge, and the Oystercatchers Awards - best culture shortlist 2024.
A 2024 finalist for Campaign UK’s Inspiring Women Award and a BD100 nominee, Oya is also a career coach, mentor, spoken word artist, and advocate for meaningful causes.
By Oya Mustafa
Recipe’s Oya Mustafa is embracing a shift from transactional growth to lasting relationships and from short-term fixes to long-term value creation.
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By Oya Mustafa
Recipe’s Oya Mustafa on building upon existing beliefs and spotlighting talent
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