
Shifts in policy and culture mean advertising must be more purposeful than ever
By Olly Lawder
It is essential that the industry stays connected to the real concerns of consumers to shape purpose-driven strategies.
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Olly has over 15 years of experience working at the forefront of purpose and sustainability communications. He's led national and global clients to define what they stand for, embed change in their culture and activate their brands to drive positive impact and build reputation. Olly brings a wealth of experience across a range of sectors with senior teams in entertainment, food and drink, beauty and fashion and transport, property and infrastructure. Olly has a Masters (distinction) in Sustainable Business from Imperial College London.
By Olly Lawder
It is essential that the industry stays connected to the real concerns of consumers to shape purpose-driven strategies.
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