Why brands should move beyond ‘putting a rainbow on it’ this Pride
Olivia Stancombe, Senior strategist, Forever Beta explains why brands need to move beyond short-term badging exercises to better represent and reflect the queer community.
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Olivia is a Strategist and Futurist who arrived at advertising via the worlds of design, luxury fashion and consumer trends consultancy. Named as one of Campaign's 'Faces to Watch: The Future of the Ad Industry 2017', she is an advocate for progress and an inclusive change in perspective in the industry. It is something she continues to drive the conversation on in her current role at Forever Beta.
Olivia Stancombe, Senior strategist, Forever Beta explains why brands need to move beyond short-term badging exercises to better represent and reflect the queer community.
Read moreOlivia Stancombe, Senior Strategist at Forever Beta on why it’s time brands recognised the power of their platform and start to act as conscientious members of modern society.
Read moreIf companies treat equality as a nice to have rather than a business imperative, we will all lose out, writes Olivia Stancombe, Senior Strategist at Forever Beta.
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