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Unlearning habits for a greener planet
By Oli Gibson
Oli Gibson, Planning Partner at BBD Perfect Storm, on adopting day-to-day behaviours that can have an impact
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Oli is a Planning Partner at BBD Perfect Storm, the brand and cultural transformation company that exists to build brands from which the world benefits.
He is passionate about identifying and solving issues with creative solutions, which elevate the meaning of brands in the world, energise organisations and penetrate culture by making a difference.
He has split his career between the US and the UK, working with renowned brands such as P&G, Diageo, Lincoln, Hasbro, PepsiCo, Jumeirah, and Mishcon de Reya.
His work has been awarded at D&AD, Cannes and Effies. Notably, he won the Black Lion for Creative Effectiveness and was featured as a Top 10 Case Study in 50 years of Effies history.
Oli enjoys training, mentoring, and public speaking. A passionate long-distance runner, he has completed marathons in London, New York, Paris, Miami, and Berlin.
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