Irrelevant but not worthless: How to turn a rebrand into a refresh
Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand
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In 2012, Olaf van Gerwen co-founded Chuck Studios, the first global food-specialist creative production company. Chuck Studios is headquartered in Amsterdam with offices in London, Berlin and Los Angeles. The company helps brands around the globe develop a distinct culinary identity. Clients include McDonald’s, KFC, Heineken, AB Inbev, Molson Coors, Unilever, Mondelez, KraftHeinz, Nestlé, Jacobs Douwe Egberts, The Coca Cola Company, PepsiCo and many more. Olaf van Gerwen has won all sorts of advertising awards like Lions, Epica’s and Effies, before specialising in food advertising. He has shot 500+ commercials in 30+ countries and is still going strong. He loves golden age hiphop and drum&bass.
Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand
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