Not the year ahead: Beauty
This year the need for beauty was more apparent than ever, and that won’t change, writes SEEN Group’s Executive Creative Director Nicola Moulton.
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Nicola is Executive Creative Director at SEEN Group, a creative communications agency specialising in beauty. Prior to SEEN, she worked as a beauty director on titles such as Grazia and Marie Claire. In 2008, she became beauty and health director at British Vogue, a position she held for almost a decade. in 2017 made the decision to combine her editorial career with a new role as Executive Creative Director at Beauty SEEN. The newly-created position sees her predicting and defining the cultural trends which will impact the beauty world, as well as working on brand identity, tone of voice and copy writing. She is passionate about the beauty industry getting both the recognition and respect it deserves, as well as raising the standards of beauty content both editorially and commercially.
This year the need for beauty was more apparent than ever, and that won’t change, writes SEEN Group’s Executive Creative Director Nicola Moulton.
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