Does the lack of transparency surrounding brand safety risk eroding trust in marketing?
By Nicola Kemp
Amidst the increasingly wild west of social media, industry leaders address a brand safety tipping point.
Read moreBegin typing to see results
Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Amidst the increasingly wild west of social media, industry leaders address a brand safety tipping point.
Read moreBy Nicola Kemp
The annual agency census shows ethnicity and gender pay gap has widened and Creative Director roles are still dominated by men.
Read moreBy Nicola Kemp
The campaign successfully underlines that while life is a race, you need to live at your pace to thrive.
Read moreBy Nicola Kemp
The Advertising Association’s Trust Tracker reveals a significant increase in trust in advertising amongst 18 to 34 year-olds.
Read moreBy Nicola Kemp
The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.
Read moreBy Nicola Kemp
How advertising leaders are finding creative inspiration at the start of a new year.
Read moreBy Nicola Kemp
The responsive campaign underlines the role of the news brand as a source of trusted news.
Read moreBy Nicola Kemp
The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.
Read moreBy Nicola Kemp
The creatively bold campaign utilises comedy to help create the space for Generation Z to talk about their mental health.
Read moreBy Nicola Kemp
The health and beauty retailers' long-term partnership with the hit show has helped cement the brand’s position as the go-to destination for beauty brands.
Read moreBy Nicola Kemp
BITE’s Year Ahead essays were amongst the must-read articles of the week.
Read moreBy Nicola Kemp
The women’s nutritional health brand launched the campaign over Boxing Day.
Read moreBy Nicola Kemp
Snap leaders on the three trends brands need to be aware of in the creator economy in 2025 and beyond.
Read moreBy Nicola Kemp
The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.
Read moreBy Nicola Kemp
BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in