Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

“We need a diverse workforce to address a global pandemic”

By Nicola Kemp

Faisal Ahmed, Director of Innovation and Business Transformation at Sudler London, is behind a new campaign to drive diversity in healthcare advertising, which launches at a vital time for the industry.

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Voices

“There is no shortage of female talent in the creative industries”

By Nicola Kemp

From the growth of the squiggly career to the rise of the introvert, this year’s WACL Future Leaders Award judges reveal the barriers and bright spots facing women in the creative industries.

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Voices

Navigating the new normal

By Nicola Kemp

These are unprecedented and uncertain times, so how can the industry better come together to navigate the new normal?

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Voices

“We don’t need to be in an office space to make a difference”

By Nicola Kemp

Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.

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Voices

UK creative industry leads the way with global Stay At Home campaign

By Nicola Kemp

A team of volunteers, and MullenLowe UK have created a global campaign to encourage people to stay at home amidst the coronavirus crisis.

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Fuel Your Imagination

How #PEWithJoe bought the nation together

By Nicola Kemp

Every weekday morning at 9am families across the nation are tuning into #PEwithJoe, a family workout designed to inject positivity, energy and routine into lockdown.

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Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

By Nicola Kemp

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

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Voices

Stay alive: Stay in bed

By Nicola Kemp

A creative team from Pablo has stepped up to fill the advertising void in the wake of coronavirus and they need your help.

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Hot Pick

Women’s Aid highlights coercive control amidst the coronavirus crisis

By Nicola Kemp

A new campaign from ENGINE raises awareness of coercive control at a crucial time.

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Voices

Advertising Week Europe celebrates the creative industry’s phenomenal female talent

By Nicola Kemp

The first winners of the ‘Future is Female’ awards demonstrate the depth and breadth of female talent across the creative industries.

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BITE Focus

The pitch process is broken so how do we fix it?

By Nicola Kemp

Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.

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Voices

Five steps to support emotional and mental health during the coronavirus outbreak

By Nicola Kemp

In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.

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Voices

Talk is cheap, the cost of childcare isn’t: A quarter of parents in the marketing industry say their earnings don’t cover childcare costs

By Nicola Kemp

Research from Pregnant Then Screwed has highlighted the crippling economic pressure facing parents returning to work in the marketing industry with children under three.

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Interviews

Tammy Smulders, President, Wednesday

By Nicola Kemp

In the post climate crisis world, Tammy Smulders, President at Wednesday examines how luxury brands are redefining the value of craft and sustainability.

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Thought Leadership

Why connection is the missing link in brand experience

By Nicola Kemp

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

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