ASA leans on the marketing firepower of the Meerkat for awareness campaign
By Nicola Kemp
Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising
Read moreBy Nicola Kemp
The Missed Birthdays campaigns powerfully brings to life the missing pieces of the 6,929 families which have been affected by the tragedy of youth suicide
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The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes
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When less than 1% of adverts showcase disability how can brands better showcase inclusivity all year round?
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The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold
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Dino Myers-Lamptey and Lee Henshaw are running a free to attend webinar for marketing leaders of start-up brands
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Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change
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Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards
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Chelsea Women’s new kit leans into punk culture and celebrates the acceleration of the women’s game.
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The star-studded spot also features Capital Breakfast presenters Jordan North, Chris Stark, and Siân Welby
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The sponsorship highlights the diverse range of homes available on the platform
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Buckle up because the new season styles are showcased in a vibrant Flamingo-themed campaign from The Gate.
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Industry experts have their say on striking the right tone in economically challenging times
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The campaign leans on storytelling to reassure consumers they can make their move this Autumn.
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Ottobock takes aim at the everyday challenges people with disabilities face in ‘Unofficial Discipline’ campaign.
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