Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Twix taps D Double E and Nella Rose for Twixmas anthem

By Nicola Kemp

The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

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Fuel Your Imagination

Virtue London leans on culture to promote Toyota’s electric range

By Nicola Kemp

The automotive brand is launching its new e-collection, supported by the world’s first digital pet.

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Trend

Top 10 Marketing Moments of the year: The new era of sports storytelling

By Nicola Kemp

2024 was a landmark year for sports sponsorship, but the best is yet to come.

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Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Fuel Your Imagination

Snapchat brings ‘Little Joys’ to the festive period

By Nicola Kemp

The brand’s Christmas campaign capitalises on the social surge of the ‘Crimbo Limbo’ period.

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Trend

Top 10 Marketing Moments of the year: Creative bravery beyond the backlash

By Nicola Kemp

Alarmist rhetoric of ‘cancel culture’ marketers must remain bold in the face of backlash.

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Fuel Your Imagination

Social Wreaths campaign from VML saves lives

By Nicola Kemp

The hard hitting campaign from VML Health and VML Chile for the Chilean Ministry of Transport has reduced road deaths.

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Trend

Top 10 Marketing Moments of the year: Thankyou for the Christmas ads

By Nicola Kemp

From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.

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Fuel Your Imagination

Rightmove launches festive spot

By Nicola Kemp

The UK’s largest website for properties is ditching category conventions with a festive campaign, created by Neverland.

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Thought Leadership

Three Things on a Thursday: Wicked, Stepping into the Spotlight and representation

By Nicola Kemp

BITE’s new weekly series rounds up the must-read articles of the week.

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Trend

Top 10 Marketing Moments of the year: Marketing’s AI inflection point

By Nicola Kemp

The industry backlash to Coca-Cola’s AI Christmas underlines the defensiveness and disinformation surrounding the creative potential of AI.

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Interviews

How Avon redefined what it means to be a socially conscious brand

By Nicola Kemp

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.

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Interviews

Doing the work you want to do as a creative leader

By Nicola Kemp

Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.

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