‘Diversity drives creativity and business performance’
By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
Read moreBy Nicola Kemp
The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.
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The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.
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Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.
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The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.
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In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.
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Inclusivity, diversity and flexibility aren’t at the levels they need to be if we are to meet the evolving needs of a diverse workforce.
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‘See the Possibility’ is the law firm’s first ever brand campaign.
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The Gift of McDonalds, created by Leo Burnett, is designed to encourage consumers to escape the Christmas chaos.
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The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.
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Taika Waititi’s ‘The Boy & The Octopus’ created with Adam&EveDDB brings all the holiday feels to the festive season.
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Paramount+ UK has teamed up with Radio X to promote the return of smash hit show, Yellowstone.
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The feel-good festive campaign is designed to promote the brand’s accessories range.
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The mobile giant is donating free mobile data this Christmas to keep consumers connected.
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Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.
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