Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

BITE Focus

‘Diversity drives creativity and business performance’

By Nicola Kemp

Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.

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Voices

Nike launches Grenfell football shirt with donated fabrics

By Nicola Kemp

The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.

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Thought Leadership

Creativebrief launches Diversity Drives Creativity Report 2024

By Nicola Kemp

The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.

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Trend

Puma launches new podcast in sustainability push

By Nicola Kemp

Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.

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Thought Leadership

Jaguar Land Rover and The Independent scoop Global Women in Marketing Awards

By Nicola Kemp

The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.

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Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

By Nicola Kemp

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

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Voices

SheSays marks Equal Pay Day with manifesto launch

By Nicola Kemp

Inclusivity, diversity and flexibility aren’t at the levels they need to be if we are to meet the evolving needs of a diverse workforce.

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Trend

Weightmans’ campaign brings emotion to B2B marketing

By Nicola Kemp

‘See the Possibility’ is the law firm’s first ever brand campaign.

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Trend

McDonald’s lights up Christmas will feel-good spot

By Nicola Kemp

The Gift of McDonalds, created by Leo Burnett, is designed to encourage consumers to escape the Christmas chaos.

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Thought Leadership

All I want for Christmas is more ads

By Nicola Kemp

The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.

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Trend

Disney wins Christmas with feel good film

By Nicola Kemp

Taika Waititi’s ‘The Boy & The Octopus’ created with Adam&EveDDB brings all the holiday feels to the festive season.

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Fuel Your Imagination

Radio X takes immersive branding to the next level with Yellowstone takeover

By Nicola Kemp

Paramount+ UK has teamed up with Radio X to promote the return of smash hit show, Yellowstone.

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Trend

Shaun the Sheep is back for Barbour in festive spot

By Nicola Kemp

The feel-good festive campaign is designed to promote the brand’s accessories range.

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Trend

O2 tackles data poverty in festive campaign

By Nicola Kemp

The mobile giant is donating free mobile data this Christmas to keep consumers connected.

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Thought Leadership

Festive ad spend to reach £10.5bn in 2024

By Nicola Kemp

Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.

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