Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

Does the lack of transparency surrounding brand safety risk eroding trust in marketing?

By Nicola Kemp

Amidst the increasingly wild west of social media, industry leaders address a brand safety tipping point.

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Voices

IPA Census highlights creative leadership gap

By Nicola Kemp

The annual agency census shows ethnicity and gender pay gap has widened and Creative Director roles are still dominated by men.

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Hot Pick

Sweaty Betty and House 337 deliver pitch perfect exercise hype

By Nicola Kemp

The campaign successfully underlines that while life is a race, you need to live at your pace to thrive.

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Thought Leadership

Young people drive increase in trust in advertising

By Nicola Kemp

The Advertising Association’s Trust Tracker reveals a significant increase in trust in advertising amongst 18 to 34 year-olds.

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Trend

Wieden+Kennedy London collaborates with artists for logo refresh

By Nicola Kemp

The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.

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Thought Leadership

Where are you finding your creative light in the dark days of January?

By Nicola Kemp

How advertising leaders are finding creative inspiration at the start of a new year.

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Fuel Your Imagination

Channel 4’s fact checks the Zuck out of its news

By Nicola Kemp

The responsive campaign underlines the role of the news brand as a source of trusted news.

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Trend

Ford leans on heritage to launch Capri as an electric vehicle

By Nicola Kemp

The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.

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Voices

CALM and T&Pm lean on drill music to break mental health taboos

By Nicola Kemp

The creatively bold campaign utilises comedy to help create the space for Generation Z to talk about their mental health.

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Trend

Boots recouples with Love Island for seventh series

By Nicola Kemp

The health and beauty retailers' long-term partnership with the hit show has helped cement the brand’s position as the go-to destination for beauty brands.

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Thought Leadership

Three Things on a Thursday

By Nicola Kemp

BITE’s Year Ahead essays were amongst the must-read articles of the week.

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Trend

Wild Nutrition launches its first ever TV campaign

By Nicola Kemp

The women’s nutritional health brand launched the campaign over Boxing Day.

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Trend

Niche creators, educational content and optimisation

By Nicola Kemp

Snap leaders on the three trends brands need to be aware of in the creator economy in 2025 and beyond.

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Trend

Twix taps D Double E and Nella Rose for Twixmas anthem

By Nicola Kemp

The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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