Nicky Badenoch

Co-Founder & CMO GENIE

About

Nicky is Co-Founder and CMO of GENIE - Your Talent Agent From The Future. Nicky and her co-founders started the tech company GENIE at the end of 2019 after closing an angel investment funding round just shy of £1million. GENIE initially started as an innovation project in the headhunting business LIZH, where Nicky was a partner in. Nicky took her inspiration from Liz Harold, a lady of impeccable integrity and creativity, for whom one-two-one relationships always mattered. GENIE took all of that magic, bottled it up and scaled it. Prior to LIZH, Nicky spent her formative years working as a suit under James Murphy & Ben Priest at Rainey Kelly Campbell Roalfe launching BBC iPlayer in the UK, and what is heralded as one of M&S’s most successful advertising campaigns in Twiggy Mr Blue Sky. Nicky cares about people and creativity, and wants to use technology to change the conversation. She is a mum to three kids and two dogs.


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What next for the creative industry? Creative growth through agile thinking and soulful tech

By Nicky Badenoch

Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.

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