Are you leaving £4.5 billion on the table? What every CMO needs to know about the diversity gap
By Nick Myers
10.8 million multi-ethnic consumers in the UK are an audience that can’t be ignored, writes Nick Myers
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Nick Myers is the strategy leader for OLIVER UK, Chair of DMA's Black Marketers Council, and Trustee at Marketing Skills Trust (formerly IDM Trust).
As a graduate trainee, he started out at Harrison Troughton Wunderman (the world's most creatively awarded DM shop). Joined CHI & Partners (The&Partnership) to help establish their direct and digital offering. Next stop client side, at Direct Line before moving back to spend 8 years at Proximity BBDO. Then, he launched Loveable Consulting (one of the smallest outfits to win at the DMA awards), before finding a home at OLIVER.
At OLIVER, Nick oversees a diverse mix of strategists across various disciplines, spanning Brand, CRM, CX, Social, Content, Data, and B2B/ABM.
He is passionate about supporting the next generation of data-driven marketers and making the industry more inclusive.
By Nick Myers
10.8 million multi-ethnic consumers in the UK are an audience that can’t be ignored, writes Nick Myers
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