About

Natasha brings a 20+ in-house career to MSL to lead our reputation and issues management practice. Her experience spans communications, corporate affairs and marketing disciplines for some of the world’s biggest companies and sectors from FMCG, financial services and FinTech to Government and NGOs through to startups.

Natasha is a strategic advisor having led the response to reputation risks and opportunities for some of the world’s most complex companies. Including HSBC and its response to climate change to Diageo and the responsible marketing of alcohol. She has led global insight campaigns and won multiple awards for impact measurement at AMEC.

Her interests span attitude and behavior change campaigns that have impact, having worked on This Girl Can to advising scale ups on building a culture and reputation for growth.

Natasha currently leads our work with Unilever’s Climate and Nature Fund establishing a data led approach to audience analysis and narrative setting.