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Put the mirror away! Why escapism is a powerful advertising tool in a cost of living crisis
By Naomi Dunne
Against a backdrop of crisis audiences look to entertainment over reflection
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With almost two decades creative agency experience, Naomi has worked on almost every category - helping clients bring to life their brand ideas across the whole consumer journey: from ATL comms to website experiences. Naomi is Head of Strategy at Mr. President - an independent creative agency for people who want to make their mark on the world.
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