Monique is a cultural sociologist and brand strategist, leading the Ipsos Cultural Strategy practice, out of Ipsos Strategy3 in the UK. She is expert client lead across a range of sectors, working with the world’s biggest brands. With a focus on semiotics and cultural strategy, her work creates powerful connections between brands, products and services, and the people who use them. She has been working on topics in culture for 20+ years, both commercially and academically.
With an insights background, Isabel is a Senior Consultant at Ipsos Strategy3. She has worked on a range of clients over her 2.5 years at Ipsos, more recently focussing on FMCG/CPG space, specialising in brand and innovation projects, constantly applying her knowledge of insights to build strategic recommendations and problem-solve in real-time.
By Monique Centrone, Ph.D and Isabel Wiseman
The silence surrounding men ageing is deafening, writes Ipsos’ Monique Centrone and Isabel Wiseman
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