As Chief Strategy Officer at global agency We Are Social, Mobbie oversees social strategies for clients such as Google, HSBC and Adidas with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT, she has a background which spans digital, PR, advertising, and social media channels and a passion for developing integrated brand planning approaches.
By Mobbie Nazir
We Are Social’s fifth trends report examines how the new rules of the internet can inspire brands to break out of the status quo and engage with audiences in ways that align with digital culture.
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