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Socially speaking, great content travels
By Mike Khouri
Brands need to ditch the “more is better” mindset and focus on creating killer content that actually resonates, says Mike Khouri
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Mike Khouri is an agency founder, early-stage investor and industry thought leader. In 2013, he established Tactical, a global creative and innovation agency that partners with category leaders including Spotify, Amazon, Google, Snap and more.
As a pioneering creative technologist, Mike created the region’s first mixed reality studio in 2018, becoming the first local creative partner to Snap, Meta & TikTok. And most recently delivering the region’s first ever branded Vision Pro experience.
Since then, he has spoken out on global stages, podcasts, and articles to champion the power of culture and technology in connecting brands with their audiences.
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