Mike is Creative Director at The PHA Group. He has 12 years’ experience in the industry, with a specialism in earned storytelling and exposure to both global and local brands, helping to elevate client stories across different formats, experiences and platforms. He has worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are.
By Mike Chivers
Mike Chivers considers how brands can balance the benefits of building trust and building excitement to engage consumers long term
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