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Why there needs to be more trust in creativity
It’s time to stop settling, because formulaic creative does not create effective marketing campaigns.
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Michael is a Senior Designer & Motion Specialist at Azerion UK where he creates bespoke videos as well as designs and builds digital ads. He joined Collective Media Group in 2016 as a designer where he helped develop new formats to navigate the IAB guidelines and coalition for better ads. The company was successfully acquired by Azerion in 2020.
Michael has worked on countless campaigns for platinum clients such as Disney, Britvic and Sky, all the way from concept stage through to built demos.
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