Michael helps UM’s clients understand their audiences and marketplaces by leading the agency’s consumer insight department. After five years at UM, Michael has recently taken on the additional responsibility of leading the agency’s Better World vision, which is their strategy for ensuring the agency makes a positive impact on the world we operate in. Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. Michael is founder and chair of #MRSpride, the market research sector’s LGBTQ+ network.
Michael Brown, Partner at UM on why it’s time for brands and media platforms, both streaming and linear, to step up and take a stand against outdated tropes.
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Michael Brown, Insight & Cross-Culture Partner at UM believes that the current crisis has given brands an opportunity to reach out to minority groups who have been isolated from the conversation for too long.
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