Trend
Understanding the female football fandom
How brands can use fresh strategies to tap into a willing audience.
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Melissa has been in the advertising industry for 30 years, starting at Grey London before joining Miles Calcraft Briginshaw Duffy in its infancy, and later becoming Managing Director. She was a co-founder of the creative agency, Now; was a Director of the women’s lifestyle platform, The Pool; and has long been a vocal supporter of gender equality.
She is now CEO of Dark Horses, a creative agency focused on sport, fitness and health. She is a Director of Menopause Mandate and a Trustee of the Women's Sport Trust.
More from Melissa Robertson
Trend
Taking back control in women’s sport
Melissa Robertson on how female athletes been judged, exposed and humiliated by the media
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Voices
‘Sweaty hugs of solidarity’
Melissa Robertson, CEO, Dark Horses, on what now is the time to change ‘the change’ and break the silence surrounding the menopause
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Voices
Humanity, trust & transparency: Leadership in a pandemic
Melissa Robertson, CEO of Dark Horses asks, how do you maintain a workplace culture, care for your staff and motivate people when they haven't seen each other in the flesh for a year?
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