The power of sport to build purpose-led campaigns
Sporting competitions are prime territory for brands to build brand messaging around
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Melissa Chapman is Chief Executive Officer at Jungle Creations, setting the overall business vision, driving business growth and ensuring successful delivery of the business strategy. Melissa was previously Chief Content and Brand Officer at Jungle, where she was guardian of the company’s creative vision and was able to scale Jungle’s media brand audiences from 1 million followers to 140 million followers, launching new brands and new revenue streams in multiple territories. Melissa has been honoured by several prestigious industry bodies, including being featured in Ad Age’s Women to Watch, Management Today’s ‘35 Under 35 - Women in Business’, The Drum’s 50 Under 30, Talking Influence’s Influencer 50 and being named ‘Publishing Executive of the Year' at the Digiday Media Awards Europe. She also has a great fringe.
Sporting competitions are prime territory for brands to build brand messaging around
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