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Purpose isn’t enough – it’s time for brands to be activists
Marketers need to recognise the difference between brands making a statement and actively making a difference.
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Melanie is a Founding Partner of Strat House. Working throughout her career with ambitious clients including Dove, Adidas and GSK accounts, Melanie has been instrumental in their digital transformation, helping them move from advertising-focused campaigns to data-driven, consumer-centric programmes and experiences.
Melanie has been Head of Department and strategic lead at agencies including Havas, Skive and Soup, driving agency strategy, culture and positioning, and setting best practice across all accounts.
Melanie has received an MBA from Cranfield university, and has also written two children’s books which are published by Random House.
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