Mélanie has built her career on challenging the status quo of internationalisation and traditional models to offer a much more effective and qualitative approach by bringing local cultures back to the fore to feed globally led initiatives. A proud award winner of the 2021 Female Frontier’s Championing Change category, which celebrates women constantly pushing the boundaries of equality, gender balance, and making dynamic changes within their work, Mélanie is very active in promoting DEI and has developed innovative initiatives to allow brands to successfully navigate complex inclusion pieces within an even more complex and diverse multicultural environment.
Mélanie Chevalier, Founder & CEO of Creative Culture explores the disparity in gender equality around the world, and how brands should be careful to not fit into the one-size-fits-all trap.
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