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Three key ideas to stop your media strategy from failing in 2025
By Max Maharajh
Max Maharajh on the importance of forward planning and knowing your audience
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Max Maharajh is an audience strategist with a wealth of experience, having worked with globally recognised brands to drive revenue and engage audiences around the world.He founded global audience agency Be A Bear in 2018. With headquarters in London, the company has developed a multi-national team to service clients across 8 time zones, with a focus on EMEA and LATAM. Prior to setting up his own agency, Max worked for Sony Music, Meta, Candy Kittens and the LADbible group.
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