Matt is the North America Co-CEO of 5WPR, overseeing its corporate, technology, and digital divisions. His leadership has earned 5W accolades, including Inc. Magazine’s Best Workplaces, a Top 50 Global PR Agency by PRovoke Media, and numerous American Business Awards. Recently, Matt was honored as Communications and PR Executive of the Year by the American Business Association and listed among PRDaily’s Top Communicators of the Year.
With over a decade at 5W, Matt has driven double-digit growth, scaling the agency into a top 10 independently owned PR firm in the U.S. His teams manage the reputations of major corporations, emerging brands, and public figures, handling high-stakes crises and pioneering campaigns across the digital landscape. Matt holds a Bachelor’s degree from Iona College and is a board member of the Little Baby Face Foundation, which provides reconstructive surgery for children with facial deformities.
5WPR’s Matthew Caiola shares how he is staying abreast of the evolving PR landscape drawing on real-world brand examples.
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From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic storytelling.
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