COVID-19: Key questions all marketers should be asking
By Matt O'Grady
Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.
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Matt O’Grady is the Global Commercial President for Nielsen’s global media business overseeing all countries outside of the United States. He is responsible for all revenue, clients and services for the 56 countries in which Nielsen operates today. Prior to returning to Nielsen, Matt was the Chief Executive Officer of Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing. At NCS, he was responsible for the overall management and leadership of this fast-growing company. Prior to NCS, Matt worked at Nielsen in several roles. He was the Executive Vice President and Managing Director for the US local media business where he led strategy, development and enhancements for all local television and audio clients. Matt was also the Global Leader of Nielsen’s first cross-platform product and strategy team where he was responsible for all cross-platform audience measurement solutions including television, mobile and Internet. Matt holds a Bachelor of Science degree from the University of California at Santa Barbara.
By Matt O'Grady
Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.
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