From A to Gen Z via brat, Cara and Milan Symphony
By Matt Kissane
Gen Z are challenging marketers to be more creative and brands to be more in tune with culture
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Matt drives Landor’s thinking on topics that challenge conventional approaches and established methods. He argues for brands and leaders embracing vulnerability; fast and imperfect exploration of new technologies, like AI; and believes that there is no proof of strategy without activation.
With over 15 years of experience, Matt has worked across sectors, having led projects in financial services, insurance, energy, fintech, engineering and software, professional services, retail, food & beverage, the public sector and beyond. He has worked extensively internationally, having lived in London, Moscow, Hong Kong, and currently Paris. Matt is originally from the UK, speaks English, French and Russian, and studied at the University of Cambridge.
By Matt Kissane
Gen Z are challenging marketers to be more creative and brands to be more in tune with culture
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