About

Marty is founder of Smarty Pants Consultancy – a flexible, strategy-first creative consultancy model specialising in customer activation and retention marketing. A model where resources are embedded within marketing teams to develop powerful creative output that delivers results. With Just Eat, Smarty Pants won Best Use of Customer Insight at Engage Awards 2019 and a Silver for Best Use of AI at the DMA Awards 2020.
They co-founded the Whats&Whys conversation company during the pandemic. And they are also Co-Director of Events at Outvertising – the LGBTQ+ advertising and marketing advocacy group where they’re leading on initiatives to improve LGBTQ+ inclusion across the advertising industry, like last year’s open letter on queer female representation.
Marty has written for Campaign and The Drum on queer representation and inclusion with pieces like ‘How should brands work with UK’s Drag Race queens?’ and 'Outvertising explains trans liberation mission after ‘Safe To Be Me’ boycott.’