‘The Challenge has brought us even closer together as a community’
Martin Walker, Founder of Walker, talks about undertaking the 600 for 600 Challenge this summer, to raise awareness of SUDEP
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I started at my first agency in 1973, and 2 years later had my first agency board position, which I held until 1982.
A false start and a start-up later I was working in the Grey Network, and I bought their south coast agency from them in 1993.
Since then we’ve been building a business where the emphasis is not on size, but quality – of client relationship, creativity, working environment and life.
Maybe that’s why clients stay 11 years on average, and team members 6.8 times the national average.
I’m a big believer in total integration, and especially joined up creative and media thinking, and we’ve set ourselves up with the talent and partnerships to deliver on this.
And although a lot (virtually everything!) has changed since I started, the one thing which never changes is the need for clear thinking and a big idea, whatever new medium appears on the scene.
Martin Walker, Founder of Walker, talks about undertaking the 600 for 600 Challenge this summer, to raise awareness of SUDEP
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