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The digital game: Creating a winning content strategy to expand a sporting fanbase
The digital age of sporting content requires brands and agencies to take a multifaceted approach
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Martin Ruffell is the Head of Sport at Brave Bison, where he's been driving digital audience growth for over three years. Teaming up with major sports rights holders, he crafts innovative strategies that push the boundaries of engagement. Martin holds a BA in Politics from The University of Sheffield, sharpening his analytical and strategic edge. Passionate about sports and digital media, Martin was just announced as a judge for the 2024 ISC International Sports Awards.
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