Mark is Co-Founder and Planning Partner at creative agency Wax/On. Previously Mark was an owner of Karmarama, then one of the UK’s largest independent creative agencies, and now part of Accenture Interactive. In his 30+ year advertising career he has worked both agency and client side across all categories. He was awarded an MBE in the Queen’s 2019 birthday honours list for his services to advertising. His career started in direct marketing and Mark became a CRM and loyalty specialist before moving into general advertising. Mark is a former Non-Executive Chair of the Data & Marketing Association. Mark champions inclusion and diversity in the advertising sector in his role as Chair of Outvertising, advertising’s LGBTQ+ advocacy group. Volunteer run and not for profit, Outvertising works with brands and their creative and media partners for more positive LGBTQ+ inclusion in all paid media, and fights for a prejudice free creative working environment as part of a joined-up inclusion and diversity strategy.
By Mark Runacus
Mark Runacus, Co-Founder and Planning Partner at Wax/On introduces the considerations brands should be aware of as we move into Peak festive season.
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By Mark Runacus
As we emerge from lockdown, it is clear our retail experience will not get back to normal for a very long time, if ever, writes Mark Runacus, Co-founder and Planning Partner at Wax/On.
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By Mark Runacus
With marketers conflicted on whether to spend or save, Mark Runacus, Co-Founder & Planning Partner of Wax/On, has compiled a definitive guide to what brands can be doing now to stay in the best possible shape through this crisis
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